Zurich in blockchain fever: Franklin Templeton relies on tokenization!

Zurich in blockchain fever: Franklin Templeton relies on tokenization!

The world of financial technology is in constant movement, and one of the pioneers in this area is Franklin Templeton. In a confidential meeting in Zurich, which took place in early June, Jenny Johnson, CEO of Franklin Templeton, discussed with leading representatives of twelve important Swiss blockchain companies about the future of asset token. The meeting in the Hotel Storchen was characterized by confidentiality without official documentation, but the topics were clear: the tokenization of assets and how this technology can revolutionize the financial landscape. So reports finews.com

Franklin Templeton has taken considerable steps into tokenization in recent years. As early as 2021, the first investment fund was introduced to use public blockchain technology to process transactions. The Franklin Onchain U.S. Government Money Fund (FOBXX) spends digital tokens that represent an actual fund share - an innovative approach that paves the way for a variety of possibilities.

the Benji project and the defi integration

With the launch of the Benji project, Franklin Templeton has specified his vision for decentralized finance (defi). The project is based on large blockchain platforms such as Ethereum, Stellar and Polygon and is intended to update traditional financial infrastructures to increase efficiency in investment management. Like Onesafe.io , Benji aims to reduce transaction costs, increase the financial inclusion and promote transparency.

A central feature of the project is the multi-platform integration, which ensures that the advantages of Defi reach wider user groups. The Wallet system from Benji uses Cold Storage for private keys, which promises understandable safety precautions. However, there are also challenges: from regulatory uncertainty to consumer protection to technical risks that go hand in hand with integration into the traditional financial world.

regulatory challenges and opportunities

The regulatory landscape plays a crucial role in the further development of tokenization. On May 12, 2025, the US Securities and Exchange Commission (SEC) organized a public round to illuminate the status of tokenization and to discuss regulatory and technical implications. The event, in which representatives from various areas of the financial world came together, underlined the need for clear guidelines for the distribution of crypto-assets and the support in the custody of these digital assets, such as on Morganlewis.com

The SEC expects more efficient and inclusive markets through the use of blockchain technology. However, concerns were also expressed that the tokenization may have risks to the traditional markets. Various experts urged legal clarity to exploit the full potential of tokenization and promote innovations in the financial world.

Franklin Templeton remains optimistic about the development of tokenized funds. With plans for expansion to Singapore and the introduction of Franklin Onchain U.S. Dollar Short-Term Money Market Fund for retail investors, the company shows that it is determined to further exploit the possibilities of tokenization. Christian Leger, Head of Franklin Templeton Switzerland, emphasizes that specific plans for Switzerland are currently not being publicly discussed, but tokenization is a long -term goal.

at a time when crypto initiatives are becoming more important, Franklin Templeton shows that traditional asset management and innovative blockchain technologies can go hand in hand. The development remains exciting - both for investors and for regulatory data centers.