BMW will appoint a new head of the US technology office in California!
BMW will appoint a new head of the US technology office in California!
Mountain View, Kalifornien, USA - The BMW Group recently announced some exciting changes in its management structure. Stefan Gerhaeusser became the new head of the U.S. Technology Office in Mountain View, California, appointed, such as Automotive Dive. The appointment took place on July 30, 2023 and came into force on August 1, 2023. Gerhaeusser takes over the office of Claus Dorrer, who is now responsible for product development for BMW Intelligent Personal Assistant and other digital technologies in the vehicle.
Rudolph Bencker, Senior Vice President of BMW, emphasized the key role of the technology city for the innovation leadership of BMW. The office based in Mountain View is one of several global research and development centers that aim to collect local insights and identify new technologies. In addition, this team works closely with partners on the future of BMW products and customer experiences.
Stefan Gerhaeusser - a new course for BMWS digital future
With his broad experience, which he has gained at BMW since 2008, Gerhaeusser brings a valuable view into his new role. He started as an IT specialist in South Carolina and then gained experience in different positions in user interface/user experience and software development in Munich. In the past three and a half years he has headed a department that developed digital experiences, including the BMW Intelligent Personal Assistant. His predecessor Dorrer, who has been part of BMW since 1996, has focused on technologies such as driver assistance systems.These strategic changes show that BMW wants to take a top position not only in automotive production, but also in digital innovation. The group endeavors to face the challenges of the future and remains very popular with its technology approach.
The new BMW model R 1300 RT: A sporty touring driving pleasure
Speaking of the future, BMW has also presented the new model R 1300 RT, which is specially designed for sporty touring. According to Advrider, this model has more body and an adapted suspension compared to the RS to increase driving comfort and increase the MSRP compared to the RS. Both models share the same engine and many electronic components, the RT stands out with its luxurious equipment.
- alpine White Package: This accessory package includes the Gearshift Assist Pro, Ride Modes Pro, DCA (Dynamic Chassis Adaption), and a comfortable audio system.
- Style Packages: The variants triple black, impulses and option 719 also offer a variable wind deflector, top case carrier and a 12V connection for passengers.
Special attention is paid to the numerous individual options that personalize the driving experience of the RT models. Accessories such as comfortable seats with seat heating and adjustable footrests show the detail that BMW wants to offer its customers.
summarized can be said that BMW with its new management position and the impressive models such as the R 1300 RT is ready to take the next step in a rapidly changing automotive world.
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| Ort | Mountain View, Kalifornien, USA |
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