Future of food: Carbery Group starts exciting Horizon 10 initiative!

Future of food: Carbery Group starts exciting Horizon 10 initiative!

Carbery Group, Irland - in a world that develops rapidly, the Carbery Group Initiative Horizon 10 dared to take an exciting step. On July 2, 2025, the starting signal for this program was given. It aims to gain deeper insights into the future of food, markets and technologies and thus to support the growth of Carbery while at the same time consolidated customer partnerships.

Jason Hawkins, the CEO of Carbery Group, speaks of a forward -looking way of thinking that is the focus of Horizon 10. The initiative focuses on three key aspects: the future of food, geographical markets and the use of new technologies. A thorough examination of consumer interests in relation to health and taste is as well as the agenda as the identification of growth opportunities in aspiring markets. Linked to geopolitical and trade -dynamic factors, a holistic approach is followed.

insights into research and trends

As part of Horizon 10, a global, cross -functional research group was founded, which was launched in 2024. The aim is to identify future growth opportunities for functional ingredients that meet the increasing demands on health and wellness. This includes the careful analysis of market and consumer trends as well as the review of the competitive landscape. A special ranking tool was recently developed to identify key ingredients with long-term growth potential. The first two reports-one about the "Futur of Food: Health and Wellness Edition" and the other about "Horizon 10-The Future of the Molkerei"-have already been published and deliver valuable macrotrend analyzes and consumer

The ​​Plant-based and vegan food industry boomed, driven by three megatrends: sustainable ingredients, resilient farms and the concept of food as medicine. These trends play a crucial role when it comes to innovation and growth in the food sector. The focus is on sustainable ingredients, so that vegetable products are increasingly gaining driving. Companies like Juicy Marbles create innovative meat alternatives, while precision fermentation opens up new dimensions in the production of animal -free proteins.

technological progress and agriculture of the future

Another interesting aspect is the role of sustainable agriculture for the future of plant food. Technologies such as precision agriculture and agricultural robots help to increase efficiency. Companies that operate vertical agriculture emphasize premium products, and indoor agriculture is increasingly increasing.

Wherever you look, digitization is becoming increasingly relevant for plant -based companies. Digital retail innovations and intelligent supply chains not only bring more transparency, but also improved sustainability to the industry. Food automation, supported by robotics and AI, enables more effective production and strengthens scalability. The Horizon 10 program could play a significant role in this changing landscape by thinking beyond short-term trends.

Overall, it can be seen that the combination of long-term strategy and deep insights in consumer and market trends set up the Carbery Group well in order to successfully master the challenges of the coming years. With all the complexity of the topics, one thing is clear: the future of food is promising and exciting, and it is up to us to actively shape this development.