Rising cyber attacks: Communication in the sights of the hackers!

Rising cyber attacks: Communication in the sights of the hackers!

Wien, Österreich - The concerns about cybercrime grow in Austria's communication industry all the time. Again and again one hears of attacks on advertising and PR agencies, and this makes it clear that a huge risk lurks here. In a recent discussion from the Werbung and Market Communication of the Vienna Chamber of Commerce, the threat was clearly discussed by cyber attacks. Representatives such as Roland Grafl, the chairman of the chairman, and Eva Mandl, founder of the PR-Agency Himmelhoch GmbH, reported on this worrying development. According to medianet.at there are more and more attacks with growing refinements and frequencies.

A reason why communication agencies for attackers are so interesting are the sensitive information that you save. This includes customer lists and strategic concepts that are valuable for cyber criminals. Among the most common attacks we find phishing, ransomware and also targeted email hacks. The fear of data leaks and chopped social media accounts is omnipresent.

prevention and awareness

what can companies prepare for? This is where the specialist group relies on prevention. Eva Mandl emphasizes the importance of sensitizing employees - after all, 88% of the attacks arise from human misconduct. In addition, the implementation of technical measures, such as regular updates and backups, is essential. According to infoPoint-security.de and their countermeasures crucial.

This is particularly important because 65% of companies in Germany assume that a cyber attack is affected, while only 35% of this assessment in Austria follows. This shows a lack of risk awareness in many domestic companies, which urgently needs to be improved.

future challenges

Another aspect that is worrying is the upcoming increase in AI-supported attacks that could further tighten the threat from cybercrime. In order to meet these challenges, the exchange of knowledge between the agencies is required. Grafl reports that together with his agency he was able to shorten the restoration period after an attack from two months to less than 30 minutes.

It is worth consulting professional partners like IT service providers to develop individual security strategies. This not only creates a multi -layered security architecture, but also promotes cooperation with experts, which is crucial in the fight against cyber attacks.

It becomes increasingly clear: cybercrime can affect everyone and digitization brings new challenges. Flexible work models through cloud services and mobile devices make everyday life easier, but also offer more points of attack for cybercriminals. Companies are well advised to proactively deal with these threats and to protect themselves accordingly.