Zhuji: Pearl treasure on the advance - sales record for Double 11!

Zhuji: Pearl treasure on the advance - sales record for Double 11!

Shanxiahu Town, Zhuji City, Zhejiang Province, China - in the charming city of Shanxiahu, located in the province of Zhejiang, China, blooms the pearl industry like never before. When the so -called "Perfit of China" is known, Shanxiahu delivers impressive 70% of the global production of freshwater beads. On August 9, 2025, the gates of a trade center for jewelry products opened as a mecca for lovers of pearl decorations. Visitors rummaged through a variety of pearl earrings and other pieces of jewelry and admired the art of craftsmanship while they dived into the world of shimmering pearls. As Global Times, the workers suspend mussels in an innovative pearl breeding basis - a step that revolutionizes business and at the same time meets the requirements of the modern market.

What exactly does people move to the pearls from Shanxiahu? It is not only the products themselves, but also the shopping experience, which experiences an enormous upswing, especially during important events such as "Double 11"-festival for online shopping. According to e zhejiang, this festival came to an insane sales increase of 450% compared to the previous year. The self -confidence of local companies is also growing, with actors such as Zhan Shuping of "PurePean", which starts preparing for this sales week in August.

The role of technology

Technological progress has significantly improved pearl breeding and processing. In collaboration with universities such as Shanghai Ocean University, work is being used to increase the quality of the pearls and establish sustainable growing methods. Fu Baicheng, President of the Zhejiang Bairuila Agricultural Technology Co LTD, emphasizes the need for industrial reform for sustainable development. These innovations not only benefit the environment; They also ensure that the pearl jewelry products can exist in global demand.

pearls in the change in times

The marketing of pearls has changed drastically in recent years. From 0.1% of jewelry sales in 2018, the proportion of pearls in total sales increased to a proud 10%. This increase is not least due to the upswing in online trading, which was made accessible thanks to platforms such as Taobao and Kuaishou. These platforms offer a wide range and hit the nerve of the time.

The market analysis shows that the demand for pearl jewelry not only exists in the classic sense, but is increasingly appealing to various consumer groups. From wedding stamps to luxury seekers - the variety of designs attracts more and more interested. The market is further segmented according to product categories such as necklaces, bracelets and rings, whereby the necklace still represents the dominant piece of jewelry.