Revolution in the car: Language assistants could bring $ 35 billion!

Revolution in the car: Language assistants could bring $ 35 billion!

In the world of modern technology, a lot of exciting happens, especially when it comes to language-AI. A current report by Ainvest shows that the voice-AI market is on seamless, context-conscious interactions. Companies like Soundhound Ai are at the forefront when it comes to developing language solutions especially for the automotive industry. Through strategic partnerships and takeovers, Soundhound has been able to consolidate its position in this dynamic market.

It is not surprising that Soundhound recently received partnerships with big names such as Nvidia and international companies such as Togg from Turkey and Tencent from China. These cooperation enable the integration of Soundhound's generative AI in Nvidia’s Drive platform, which is an exciting development towards voice-controlled assistants for automobile manufacturers.

The future of the Voice Commerce in the automotive

A recently published result of Soundhound based on a survey opens fascinating insights into the potential of in-Car Voice Commerce. According to a Study is shown in this technological innovation And an annual business of $ 35 billion could result in automotive manufacturers. This form of the Voice Commerce integrates orders, payments and navigation seamlessly into the voice assistant of the vehicle.

The survey, which was carried out between 14 and 25 March 2025, showed that 73% of the US drivers with access to voice assistants are willing to make a contribution to voice commerce functions. Whether as a one-off payment, small subscription fees or by listening to advertising-consumers are very open to new offers.

consumer interest and market dynamics

The realization is particularly exciting that 69% of the consumers surveyed pay particular attention to the availability of in-car voice commerce when buying a new vehicle. This shows how much the preferences of consumers change and how important it is to stay in this fast -developing market. Not only that, 47% are even ready to change the brand, which underlines the decreasing loyalty to traditional car brands.

The range of applications for Voice Commerce within the vehicle is also impressive. From the food order (76%interest) to vehicle maintenance (73%) to parking facilities (71%) and even entertainment (59%) - the possibilities seem almost endless. The fact that 72% of the respondents would ask their voice assistants for product or service recommendations speaks about the future of the automotive industry.

Soundhound is currently working with leading original device manufacturers (OEMs) to test and scale these exciting functions. COO Michael Zagorsek will present the results on the Wardsauto Autotech in Detroit, while Dr. Pedram Faghfouri will present research at Car Hmi Europe. So the market has to expect a lot, and the innovative strength of Soundhound could make a real difference here.

What about the risks? Soundhound is still unprofitable and fights with high editions. The competition from giants such as Amazon, Google and Apple is a constant challenge. There are also regulatory questions that cannot be ignored. Investors have to carefully consider whether the future of the voice -controlled market justifies the current price of Soundhound.

summarized: Developments at Soundhound show that the Voice Commerce in the automotive is becoming increasingly important. Consumers are open to new technologies and the demand for innovative solutions is noticeable. In order to assert itself in the changing market, companies like Soundhound must be able to face the challenges and at the same time use the promising opportunities to remain future -proof and competitive.