Future of business trips: Innovations celebrate debut in New York!

Future of business trips: Innovations celebrate debut in New York!

with fresh wind through the world of business trips: On July 11, 2025, the first business travel show America took place in New York, which could be a real turning point for the industry. The event promises to transform the company travel area through creative innovations and strong competition. A special highlight is the Business Travel Innovation Facoff America, a competition that brings together startups and innovators to present their technological solutions. [Travel and Tour World] (https://www.travelandtourworld.com/news/article/business-travel-show-america-in-new-york-unleashing- and-bold-competition-to-transform-tourism/) Can present visions in a pitch format of seven minutes.

A total of 12 startups and scale-ups compete against each other in this exciting round of competition to convince the jury, consisting of representatives of Microsoft, United Talent Agency and Skylink, as well as the audience. Two winners are determined: one by the jury and one by the votes of the audience. Participating companies include impressive names such as Altour with a AI-based communication platform, Fareaudit, which offers real-time audits, and Roamr, combined business trips with cultural exchange networks.

companies with new challenges

This year's show not only focuses on innovative technologies, but also illuminates the current challenges in the field of business trips. As can be seen from a report on Concur, companies stand before geopolitical and economic uncertainties that influence budgeting for business trips. The times of unchecked travel are over; Now the focus is on value -adding trips with clear ROI. According to the report, 67% of business travelers consider traveling to be crucial for their career, which illustrates how important efficient and safe travel concepts are. A rethink is required: Business travelers expect more from modern booking platforms, especially with regard to real-time updates and safety functions. This draws further innovations in the market that have to take into account the needs of travelers.

But what can we expect in the coming years? According to the experts, the acceptance of New Distribution Capability (NDC) will also increase in the next five years. This enables personalized content and offers, which is a challenge for many companies, especially when it comes to compliance with the company guidelines.

technology and sustainability in focus

A central topic in the Business Travel Show America is the role of technology, especially artificial intelligence. Studies show that 95% of business travelers are willing to use AI-based automation. In the future, Genai could play a key role in optimizing hotel bookings and expenses. Both travelers and finance managers recognize the need to integrate AI into all phases of the travel process. These developments are reinforced by the urgency of sustainability initiatives. In 2024, not only was extreme weather events, but also illustrated the challenges that companies stand in front of when it comes to the reconciliation of ecological matters and the expectations of the employees.

The focus on sustainability is becoming increasingly important, because travelers are increasingly looking for environmentally friendly options. Innovative approaches are required here! CFOs play an important role that are responsible for investing in technologies that prioritize ESG standards. According to the report on Concur, CFOs will have to take on extended roles in 2025 to actively promote both innovation and sustainability.

Finally, it can be said that the Business Travel Show America is not only a platform for technological innovations, but also an important meeting point for business travelers and decision -makers to use the synergies between technology, sustainability and corporate strategy. So if you work in the world of business trips, you should keep an eye on the developments in the coming years and maybe learn yourself!