Future strategies for radio: Swissradioday 2025 gives insights!

Future strategies for radio: Swissradioday 2025 gives insights!

There are always exciting developments in the dynamic world of the radio. On August 28, 2025, the Swissradioday takes place, which is entirely devoted to innovation and resilience on the radio. How the platform Redtech reports practical strategies to design the future of the radios and to master challenges.

One of the sessions, led by Nils Müller from Trendone, deals with trends and the "Superpowers" for radio stations until 2030. This session entitled "Superpowers for Radio" focuses on increasing range and relevance and shows how innovation can act as a key to success.

strategic approaches and challenges

The audio landscape has changed significantly in the past ten years. According to an analysis on radio.co , 49% of the people surveyed consider the audience as the biggest challenge for the future of the radio. At the same time, broadcasters are faced with a number of topics, including investments and talent management.

The Sessions of Swissradioday not only get to the bottom of these challenges, but also offer solutions. Hans Knobloch from the Zurich University of the Arts will present effective podcast strategies in his session "How to Build a Successful Podcast". The importance of podcasts should not be underestimated: over 70% of the listeners are convinced that they have enriched the audio world.

A special focus is also on the study by media scientist Martin Andree, who analyzes the threats to media freedom with (session "Big Tech Must Go-Reloaded") and discusses counter-strategies for radio professionals. This dialogue is essential in a constantly changing digital space.

podcasting as a growth engine

The podcast culture is booming, and not without reason. A study by podcast360 shows that 50% of the podcast listeners have recently increased their use. This development is promoted by a variety of new content, with a clear tendency to exciting stories and social issues. When using new audio formats, more and more people are discovering new ways to connect with content.

Another interesting knowledge of the study is that 56% of those surveyed indicate that podcasts can influence their purchase decisions. This makes them a strategically important medium for companies. Only 15% of the respondents work in companies with their own podcast, which indicates unused potential. When it comes to the credibility of commercial content, 58% rate the corresponding formats positively.

The future of the radio and the podcast is closely connected and promises exciting opportunities for transmitters and listeners. The combination of proven formats and innovative approaches will be crucial to remain competitive in the rapidly developing media landscape.