Meta throws quest glasses overboard: is the future of mixed reality?

Meta throws quest glasses overboard: is the future of mixed reality?

The world of Virtual Reality (VR) and Mixed Reality (MR) experiences a dramatic change, and Meta is in the middle of the action. Formerly celebrated as a pioneer in the area of ​​VR glasses, the company is now faced with the challenge of preserving the relevance of its products. A look at the latest developments shows that Meta is increasingly away from its VR hardware shops and focuses on new product categories, especially mixed reality glasses and smart glasses. According to Heise.de at the earliest in 2027 it is not clear whether this is even reality is.

The quest brand, which was once considered a flagship, is increasingly losing priority. Instead, Meta walks from the hardware manufacturer to the platform operator by diversifying its product range. The current Quest 3 and 3S models sell well, but far from good enough to make significant changes in the market. The technical requirements for a new generation, such as the Snapdragon XR3 chip, are in the room, but are only expected in 2026, and the costly OLED displays and eye tracking remain a challenge.

new horizons in the mixed reality

Apart from the hardware, Meta shows great interest in software solutions. In the future, the mixed reality operating system Horizon OS will also be available to other headset manufacturers Computerworld.com . This strategic decision enables META to expand its influence in the MR area without being dependent on your own devices.

The development of mixed reality is not only limited to meta. Companies like Google and Xreal show impressive progress. For example, Xreal plans to set completely new standards with its new AR glasses presented at CES 2025. The user experience could be improved rapidly with sharp images and a screen experience that corresponds to that of a 154-inch HD display. This progress could further challenge the market environment for Meta.

collaborations and innovations

In order to be able to survive in the competition, Meta plans to join with renowned brands such as Ray-Ban, Oakley or Prada. These collaborations are intended to help promote the development of premium-VR glasses that offer everyday suitability. Such glasses with the code name "Loma" are designed as a mixed reality device without a controller and with view control. This could be the next step to replace everyday devices such as smartphones and monitors OrtMoragency.com .

Another example of innovation is the Ray-Ban Meta Smart Glasses, which are characterized by their minimalist design and offer users the opportunity to record videos from a first-person perspective. Even if these glasses are severely appealed, it remains strongly dependent on external technology, which raises question marks, how autonomous we can really be in the future.

The outlook on the MR future

Total in 2025 will be traded as a turning point for the mixed reality industry. The integration of IoT devices and the increasingly widespread use of MR technologies in companies for training and the increase in efficiency drive growth.

The VR community, however, remains in the queue while hoping for the next major developments. While Meta opens the horizon for mixed reality and relies on third -party manufacturers, it remains to be seen how the dynamic landscape will develop. But one thing is certain: returning to innovative and user -friendly devices could form the key to future success.