Apple's vision pro: The new era of AR glasses is now beginning!

Apple's vision pro: The new era of AR glasses is now beginning!

U.S., Land - Apple brings a breath of fresh air to its wearable strategy: The Vision Pro plays a central role in this. As Vietnam's current reporting is currently being worked on an upgrade that is supposed to fix the technical defects and secure the brand's market presence. A big focus is on the development of a new generation, which will be equipped with the powerful M4 chip-a progress compared to the M2 chip that is used in the previous models. The goal? Dominance in the area of smart glasses, and especially the AR glasses.

The current model weighs about 600 g, which can lead to nackt tiredness and headache in connection with longer use. In order to counteract this, a new belt design is being worked on, which should enable better weight distribution and reduction in printing. The upgrade, which is referred to as "refreshment", remains unchanged in overall design. In the long term, even a new, lighter version of the Vision Pro is planned for 2027.

competition in the AR market

The world of Augmented Reality is on the move. Apple faces a strong competition, especially through Meta and Samsung. Reports from Tom’s Guide Wants to launch XR headset, which will act as a direct competitor for vision pro. Rumors state that Samsung is working with Qualcomm to develop the necessary performance for the new device, which should be based on a platform provided by Google. This headset should cost between $ 1,000 and $ 1,500-and, according to initial initial assessments in terms of quality and performance, could compete with the vision per.

META, on the other hand, develops a high-end-ar-headset called Orion, which is expected to come onto the market in 2027. This makes the competition for the best AR experiences more and more intense. The demand for AR technologies is increasing and the markets for hardware and software are growing rapidly. The global sales in the field of augmented reality will be estimated at around $ 83.65 billion and should increase to up to $ 599.59 billion by 2030, as from an analysis of View research can be emphasized.

• Market share of the AR market in 2024: 58% of hardware.
• The greatest demand is currently from the industrial sector, followed by health applications and retail.
• forecast for North America: Over 33% of market sales come from the USA.

With technologies that progress more and more, companies such as Apple, Samsung and Meta form the top of this innovative market. The right sense of the market and continuous investments in research and development are the key to success, not only for companies themselves, but also for the entire industry. Where will the trip for the augmented reality go? We are looking forward to the upcoming developments!