Digital summer safari in Marl: AR app brings holiday fun!

Digital summer safari in Marl: AR app brings holiday fun!

A new trend in the digital age shows in the city of Marl: Here the innovative holiday program "Hüls Sommer-Safari" starts, which offers the perfect combination of adventure and technology. From July 14, 2025, children and families can discover exciting treasures in their area with Augmented Reality (AR) app. The aim is to find summer objects such as parasols and flip-flops that can be exchanged for discounts in local shops. In the six weeks of the program, new objects are unlocked weekly, which not only increase the fun factor, but should also boost local trade. The app is promoted through the federal program "Future -capable inner cities and centers" and could serve as a model for other cities to enrich community life.

But what makes augmented reality so interesting for tourism and leisure activities? tourismusnetzwerk-brandenburg.de liefert einige spannende Einblicke. AR is not a technology that requires special hardware; A common smartphone is sufficient. This makes integration into existing structures considerably facilitated and enables travelers to experience their surroundings interactively and in real time. Digitization relevant to tourism facilities and offers barrier -free use, which is particularly interesting for younger families and education tourists. In addition, the user experience is significantly upgraded by interactive content and historical information.

a digital discovery tour

The "Hüls Summer Safari" goes beyond a simple game and impressively shows how digital experiences can increase the attractiveness of cities. Thanks to AR, for example, participants can discover historical information or hidden treasures in a well -known environment. This not only creates exciting experiences, but also promotes awareness of local business. More and more cities are relying on this interactive technology to revitalize their inner cities and address a younger target group.

Another aspect of the implementation of AR in tourism is the meta verse, which is becoming increasingly important. tourism.bayern describes how technologies such as artificial intelligence, 5G and blockchain create a new digital reality in which people can not only travel, but also communicate, work and even visit concerts. Cities like Seoul are already planning to offer comprehensive services in the meta verse, which shows that the border between digital and physical space is increasingly blurring.

variety of possible uses

ar can be used in a variety of ways in tourism: be it to accommodate sights with the help of QR codes or virtual travel guides that offer immediate information on places. An impressive example is the Limes Mobil app, which helps users discover the Roman past on the Bavarian Danube. This proves that AR is not only an entertaining enrichment, but also an important tool for promoting tourism.

Ultimately, the example of the "Hüls Sommer Safari" in Marl shows that the combination of technology and leisure activities opens an exciting perspective for the future of urban development and tourism. It is to be hoped that such concepts will soon be taken over to support the local community and to make the urban more lively.