Revolution in tourism: how VR and AR change the world!

Revolution in tourism: how VR and AR change the world!

In a world that is constantly changing, the tourism industry plays a central role in the use of innovative technologies. Virtual Reality (VR) and Augmented Reality (AR) are coming into play more and more. These technologies not only offer exciting opportunities to experience historical places, but also to expand the imagination of travelers. The press reports of the latest trends that revolutionize the way we travel and discover.

Larissa Neuburger, who works at the Department of Communication of the FH Vienna, has dealt intensively with the potential of these technologies. During her studies, she began to explore the possibilities of immersive technologies in tourism. Their research shows that VR glasses enable tourists to understand historical experiences and experience places as they were hundreds of years ago. This makes history tangible and offers real added value when learning and exploring.

The change through technology

More and more tourists use these technologies to prepare for their travels or to virtually experience places that they can never visit. According to Capsule Sight , VR has developed rapidly in the tourism industry in recent years. Users such as Google Earth VR can explore famous sites such as the Eiffel Tower or the large wall in 360-degree images. This form of virtual exploration has several advantages: it improves accessibility and sustainable travel, and helps to even dismantle financial and temporal barriers.

The list of applications is long and impressive. From virtual vacation at Marriott, the VR integration in museums to cultural events that can be experienced by apps such as Timelooper-the possibilities are almost unlimited. VR travel agencies that offer tailor-made virtual experiences even help travelers to make sound decisions before traveling.

augmented reality - the future of exploration

But not only VR is on the advance. AR also takes up an ever larger place in tourism. The technology overlaps digital information in the real environment and thus enables interactive experiences. According to Arvr Travel offer apps such as Google lens real-time information and translations for travelers, which makes planning and implementation considerably easier.

The combination of AR and VR will change the travel industry sustainably. Travelers will be able to create their own travel schedule based on personal preferences and have access to new and interactive marketing opportunities. So these technologies not only make travel more accessible, but also much more individual and exciting.

The future of travel will be exciting, dynamic and immersive. The progress of these technologies in combination with the creativity of the tourismists opens up new horizons. Larissa Neuburger not only sees a change in tourism, but also a change in the way we perceive and experience the world around us. Whether by virtual tours, immersive historical experiences or innovative AR applications-it remains to be seen what comes next. One thing is certain: the travel industry still has many fascinating developments in the hindquarters.