Valamar relies on smart automation: Guest experience of the future!
Valamar relies on smart automation: Guest experience of the future!
The hotel industry has changed rapidly in recent years. Driven by technical innovations and the pressure to adapt to the new reality after the Covid 19 pandemic, the industry is in motion. An outstanding example of this change is the partnership between Valamar and Flexkeeping. This merger offers an exciting insight into the future of hotel services.
Valamar has successfully integrated the Flexkeeping solutions into its entire portfolio. This integration takes place seamlessly with Opera, a hotel management system, and sets new standards in automated guest support. Automated processes are no longer just a bonus, they become the norm. Tamara Hrvatin, Room Division Director at Valamar Riviera D.D., sums it up: "Personalization is no longer a luxury option, but now an expectation of the guests".
Personalization as a key to guest well -being
modern travelers want much more than just a safe room. You expect individual, user -friendly experiences. This can be observed primarily when using digital check-in processes that replace traditional front desk interactions. Guests now use smartphone apps to do their check-in and receive digital room keys. Such simple, technical solutions not only increase comfort for guests, but also the operational efficiency for the hotels. According to the experiences of Hoteliers, 93 % of efficiency increases due to automation. 58 % of the guests also appreciate AI-based bookings. The numbers speak for themselves and illustrate the need for hotels to adapt accordingly in order to remain competitive.
Flexkeeping’s automation solutions support to consistently meet guest requests and service requirements across departments such as housekeeping, front office and F&B. Efficient processing is guaranteed by eliminating inconsistencies and reducing manual coordination. The integration of these systems is another step towards the smart hotel room that offer customizable environments such as temperature and lighting.
The challenges for smaller companies
But while big players like Valamar benefit from these innovations, there are also challenges that are facing smaller companies. The industry sees a decline in independent hotels that have to fight larger chains. Many of them suffered significant losses during the Lockdowns. While the German hotel market recorded a significant growth of 45.3 % compared to the previous year in 2022, but the level remained behind the pre -Pandemic.
This development creates an imbalance because large chains can adapt faster. Digital technologies and automated processes are therefore indispensable for success - not only for the big houses, but also for the smaller ones. Adaptation to these new realities is the key to remain relevant and profitable. Automation is not only regarded as a trend, but as a fundamental change that significantly shapes the guests of the guests.
In summary, it can be said that the hotel industry is at a turning point. The need for personalization and automation in response to the changed expectations of the guests is clear. Hotels that use these technologies to optimize their processes in any case pull the tooth. How the small businesses will be prepared for these challenges remains to be seen - but one thing is clear: the future lies in the combination of human hospitality and technical precision.Hotel Technology News reported
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